How to Find the Best Instagram Ads Agency in Australia for Your Brand in 2025

Ritika Singh

June 2, 2025

Table of Content

If you are managing a business in 2025 and are still wondering if Instagram ads are worth it – the answer is yes. Instagram is still one of the best ways to reach new people, build your brand, and boost revenue. But here’s the thing: it’s not as easy to make successful ads on Instagram as it used to be.

With more competition, more rigorous ad rules and more sophisticated users, getting real results means working with professionals. So how do you find the best Instagram ad agency in Australia to help increase your brand?

This article takes you what to look for, what to ask, and why a good Instagram agency usually knows Google Ads Management and Google Adwords’ advertising as well.

Why Instagram Still Matters in 2025

Despite the rise of newer platforms and short-form video apps, Instagram isn’t going anywhere. People still use it to follow brands, discover products, and get inspired. It’s visual, it’s fast, and it offers ad formats that really blend in—like Stories, Reels, and carousel posts.

What makes it work in 2025 is not just great content. You also need smart targeting, proper testing, good creativity, and most importantly, a strategy. That’s where a good Instagram agency comes in.

What Makes a Good Instagram Ads Agency?

Not every marketing agency that says they run instagram ads agency actually specializes in it. Some just boost posts or run basic campaigns. But if you want to see real results, you’ll want an agency that understands the platform inside and out.

Here are a few things to keep in mind:

1. They Know the Platform, Not Just the Basics

A good agency understands Instagram’s algorithm, ad formats, and what kind of content actually performs well. They’ll know how to create scroll-stopping creatives and how to target people who are more likely to engage.

2. They’re Not Afraid to Experiment

Instagram ads are not a conference and oblivion thing. A strong agency tests everything – images, captions, called to action, types of audiences – until you find out what works best for your brand.

3. They Also Get Google Ads

It might sound odd when you’re searching for an Instagram agency, but the best ones also understand Google Ads management. Why? Because digital marketing works better when your campaigns talk to each other. Someone might see your Instagram ad, Google your brand, and if you’re not running Google AdWords advertising, that’s a lost opportunity.

How to know if an agency is legitimate

Here is a quick check list of things to look for when evaluating a potential partner:

Do they have real case studies? Ask for examples of Instagram campaigns they’ve run—before and after numbers are always a good sign.
Do they understand your audience? A good agency not only talks about impressions and clicks – they talk about people.
What kind of creative work did they do? Instagram is visual, so the design and copy of them really matter.
Do they explain things clearly? If you leave the conversation feeling more confused than informed, it is a red flag.
Do they offer other services, such as Google Ads? As mentioned, Instagram works better when it is part of a larger ecosystem.

Should You Go with a Big Agency or a Smaller One?

That depends on your brand, budget, and how much attention you need.

Bigger Agencies

Pros:

More resources
Full-service offerings (often including Google Ads management and SEO)
Bigger teams with more experience

Cons:

You might be a small fish in a big pond
Less personalized attention

Boutique or Niche Agencies

Pros:

Often more flexible and focused
More likely to specialize in Instagram or a specific industry
Personalized service

Cons:

Smaller teams, so they might not offer everything under one roof
May have limited bandwidth

Don’t Forget to Ask These Questions

When you’re narrowing down your options, here are a few questions to ask:

How do you track performance?
Can you help with creative design and copywriting?
Do you offer packages that include Instagram plus Google Ads?
How do you stay on top of Instagram’s updates and ad rules?
What’s your minimum ad spend requirement?

You’d be surprised how many agencies will give you generic answers. You want someone who’s specific, transparent, and willing to tailor their strategy to your business.

What to Avoid

There are some red flags to keep an eye out for too:

Agencies that guarantee results overnight
Super cheap pricing (usually means little to no actual management)
No real proof of past campaign performance
Vague about how they spend your ad budget

Also, if they can’t talk confidently about Instagram’s integration with Facebook/Meta or how to combine Instagram with Google AdWords advertising, that’s not a good sign.

Why combine Instagram and Google ads is so powerful

If anyone sees their mark on Instagram, what is the first thing they will do below?Probably Google you.

That’s why working with an agency that understands both Instagram and Google Ads management is key. Retargeting your Instagram visitors with Google Display Ads or catching them when they search for your brand name on Google Search? That’s how you increase conversions and stay top of mind.

How to Start Your Search

Here are a few solid ways to find the right Instagram agency in Australia:

Ask other business owners – Recommendations still go a long way
Check Instagram itself – Many agencies post their client wins right on their feed
Google searches and directories – Look for agencies listed as Google Partners or with strong local SEO presence
Clutch.co or UpCity – They offer verified reviews and filter by location and industry

Final Thoughts

There are a ton of marketing agencies out there, but finding one that really understands Instagram – and knows how to use it along with tools like Google Adwords advertising – can make all the difference in 2025.

Book your time, ask the right questions and don’t be afraid to leave if something seems.Your brand deserves more than just pretty pictures and inflated metrics. You want results that matter—more followers, more clicks, more sales.

With the right Instagram ads agency by your side, that’s totally within reach.

Meta Title: How to Find the Best Instagram Ads Agency in Australia for Your Brand in 2025
Meta Description: If you are managing a business in 2025 and are still wondering if Instagram ads are worth it - the answer is yes.
Meta Tags: instagram ads agency