What is the task of an e-commerce website? The answer is simple: To minimize as many obstacles between a user and the product they want to buy as possible. This is not the sole purpose of an eCommerce website, but it is not something that experts will unanimously agree on.
To achieve this effect, e-commerce sites must have some key features. These features allow a business website to become more seamless and streamlined. In this article, we will discuss these web features and see how your website can be improved.
Therefore, follow along.
Must-Have Web Features That Can Boost eCommerce Revenues
The web features listed here are not ranked. In other words, do not assume that we mean that the #1 feature is more important than the #5. The number is only for the sake of readability. Therefore, follow along to learn all you can about features that a website development agency should not discredit or forget to add. Let’s go!
#1 User-Friendly Navigation
Ever read the story about Hansel and Gretel? Think of your audience like digital versions of the story. You need to assume that the reader is not aware of what it wants. They are like sheep that need to be herded or guided towards the right outcome. The action sounds reductive, but it is an important detail.
The only way to do this is by ensuring that your website’s navigation is user-friendly. The product you are promoting must be organized by category. This will help you achieve the best business outcome. Hence, follow a flowchart that guides your users through the various interactive web components.
#2 Internal Site Search
Think of your website like a haystack. Now, if you make a user go through it one by one in an attempt to find that right product, the chances are slim that they will revisit. This is about accessibility and respecting your users. I
Therefore, to make things easier, you need to introduce an in-website search bar. This search bar will be crucial for users seeking specific objects. Even if your data suggests that most users make purchases while browsing, you still need to incorporate this web feature.
#3 Product Filters
Again, your job as an eCommerce website master is to ensure that the users have an easy time during their journey. The only way to do that is to introduce web features that make it easier for users to find what they want. This is why you need to introduce product filters.
Product filters not only help users find the item they need. But it also narrows down the search according to their convenience. Therefore, it is an essential detail. The problem with choice is simple: you give too many options to your user, and they will not get anything. However, limiting the search allows them to focus on one item better.
#4 Footer Navigation
The website footer is likely something that most amateur developers consider redundant. However, a professional ecommerce web development agency sees footers as a crucial interactive component.
Hinbk of the footer as your website’s basement. Now, you can keep the footer simple, or you can start listing details such as the services your website offers, company information, contact us pages, and other essential details.
#5 Product Videos
Product videos are as crucial as the product itself. The entire eCommerce industry is built on the principles of trust and transparency, and what is better than having product videos? The product videos make things more transparent for the users. This can push people to make the right choice when it comes to buying.
Most e-commerce websites allow detailed product videos as the first part, along with user review videos, in their product listings. This enhances the overall transparency, as many people trust the user videos more since they are made from a personal perspective and not with the ulterior motive of promoting a product. Therefore, host first-party as well as third-party product videos to make things easier for future buyers.
#6 Comparison Section
The comparison section is often not given the required importance. However, it remains crucial for conversion. The comparison section needs to be AI-powered and allow for highlighting the differences and similarities between products.
This is most useful in tech-based websites. The reason is that tech buyers usually need to compare two products with widely different specifications. Hence, having an overview of the comparison can enhance the overall USP of your website. Many people can even flock to your website just for that feature, which increases foot traffic and ultimately converts into revenue.
#7 Product Reviews
Product reviews are one of the essential web features that every e-commerce site needs to have. Personally speaking, when purchasing a product, users tend to look at the reviews and ratings. This is like a second-hand opinion that people can refer to.
The second-hand opinion is crucial as it can help new users to make a more informed decision about what they need to take. Therefore, please add a user review section where people can post both videos and pictures of the product. This will add credibility to your website.
#8 Return policy
As an e-commerce website, you need to accept that many people would not be satisfied with the products you peddle. This is more prevalent in the digital shopping age. The reason is that people do not get the first-party access.
Therefore, to not make people feel like they were being cheated, the best thing to do is to allow for a detailed and clear return policy. The policy needs to be communicated beforehand and must be generous. You should include actions such as refund, exchange, or adding funds to the wallet. All in all, it allows the user options to choose from.
That Is It!
In the end, you need to understand that you can riddle your eCommerce platform with state-of-the-art web features or hire the most competent team of web developers. However, the fundamental thing that people prioritise is the experience they had. Sometimes, it is about how representatives behave or the range of products you offer. Therefore, monitor the metrics of your website and see if there is any rise or drop. This will eventually help you get better results.
- Top Web Features That Drive eCommerce Sales
- Every eCommerce website must have some web features. These features allow in alleviating the experience of the… Read more.
- Web Features
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